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SWEL Events Diversity Summit
SWEL Events Diversity Summit

Tue, May 10



SWEL Events Diversity Summit

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Time & Location

May 10, 2022, 1:30 PM – 8:00 PM

Sarasota, 1600 Ken Thompson Pkwy, Sarasota, FL 34236, USA


About the Event

Tickets · $39 - $79


Are you a wedding or event vendor looking to work with more diverse clients, understand more about your minority wedding vendors or make your brand more inclusive overall? Strengthen your business, community and the world at our half-day Diversity Summit. Learn valuable skills and actionable items to be a more inclusive professional, business owner and human being.

Our day will consist of two sessions, one panel discussion, introductions to two amazing organizations and conclude with a FUN and WILD Drag Bingo cocktail party.

The cocktail party will feature an array of food from local minority and LGBTQ+ owned/operated businesses.

PRESENTING SPONSORS Project Pride SRQ Tampa Bay DJ Company MakSchu Productions Realm Restaurants: Sage and Bijou Garden Cafe Tsunami Sushi & Hibachi Ne Plus Ultra Catering Ying Photography Exotic Gourmet Mote Marine Laboratory + Aquarium Linens by the Sea / US Tent Rental

TICKETS SWEL Members - Free with your member code General Admission - Full Day $79 / Summit Only $59 / Drag Bingo Cocktail Party Only $39

SCHEDULE 1PM - 1:30PM - Check - In 1:30 PM - Welcome from Bobbi Brinkman 1:50 PM - Hear from Project Pride SRQ, our event sponsor, about the amazing work they are doing in the local community. 1:55PM - LGBTQWho? with Jordan Heller. Understanding Your LGBTQIA+ Clients, Co-Workers and Colleagues 2:45PM - Break 3PM - Knowing Me, Knowing You - A panel discussion hosted by Bobbi Brinkman featuring a diverse group of couples who answer questions about what their wedding vendor team did right, did wrong and ways our attendees can attract a more diverse clientele. 4PM - Break 4:10PM - Hear from Tampa Black Wedding & Event Network about their listing and why it's an important resource. 4:15PM - Stronger Bridges & Bigger Tables with Terrica. Moving the industry forward with diversity and inclusivity. 5:15PM - Closing Remarks 5:30PM - Cocktail Party 6PM - 7:30PM - Drag Bingo 8PM - Event concludes


MEET YOUR MC: BOBBI BRINKMAN Storytelling destination wedding photographer and motivational speaker Bobbi Brinkman motivates wedding professionals to bet on themselves so they can build a wedding-industry career they love & their clients love more. Whether it’s captivating audiences on a stage or 1:1 Coaching Fabbo-Chats, Bobbi's "you can do this" approach helps wedding pros serve with intention and build a CEO mindset.

Her mantra in business and in life is to BE FABBO, which means to be yourself, lead with kindness and know that what you do matters She believes every wedding pro has what it takes to make an impact in our industry by being their FABBO self. When she’s not coaching wedding pros or documenting weddings across the country, Bobbi enjoys spending time with her wife Tina, their Sassy Shorkiepoo Ellie Joy, and of course with a Diet Mountain Dew in hand.

LGBTWHO?: Understanding Your LGBTQIA+ Clients, Co-Workers and Colleagues

It seems every time you turn around, there’s a new letter being added to the list. Just when you were settling into same-sex weddings, there are new terms, pronouns and etiquette “coming out”. But a little compassion and effort to see things from another’s perspective can go a long way. In this seminar, we’ll breakdown why there are so many new identities emerging, what they mean and why you should care.

ABOUT JORDAN: In the events industry, Jordan Heller is a jack of all trades but a master of.... one. Networking. After a failed catering company and a podcast that was sadly ahead of its time, Jordan moved into venue sales and event planning at The Ringling Museum of Art. He sold half-million-dollar weddings and worked with a team to plan large public events an intimate member dinners.

Jordan began privately producing over-the-top networking events for the local wedding and event industry twice a year. As their popularity grew, he was able to turn these events into a full-time membership association called Suncoast Wedding & Event Leaders (SWEL). Jordan continues to produce monthly events for SWEL while growing his membership during a pandemic. His favorite fail was once being fired from a job and, because of networking, had 3 new job offers by the end of the same day.


Inclusion is not a one-and-done activity. Diversity is more than just boxes to check off. Moving past the black squares and hashtags, it is the responsibility of all the industry's members to move it forward and make it stronger. In this dynamic session, we won't be talking AT each other, but learning what this industry looks like from the vendor and client perspective, with actionable steps to strengthen individual brands and our industry as a whole.

ABOUT TERRICA: Terrica has been creating exquisite weddings and events in the Golden Isles area for the past sixteen years. A contributing board member of the North American Academy of Wedding and Event Planning, Terrica’s weddings and expertise have been in The Knot, Reader’s Digest, Martha Stewart Weddings, HLN tv, PeopleTV, and more. A Speaker of the Year nominee for the National Association of Catering and Events ONE award and a popular educator for The Knot and Wedding Wire, she launched her wedding industry education system, “Hustle Sold Separately“ and VIP Membership Educational Group, “Hustle & Co.” in 2020. Terrica also hosts the “She Doesn’t Even Go Here” podcast

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